Category Archives: Facebook

Promoting Your Next Webinar On Facebook

Webinars are becoming a much more common tool to drive sales in both online and offline businesses. It gives you a great opportunity to share some of your valuable information with a targeted audience of new and existing customers all over the world. They can be lots of fun, but they can also be a…

Next Generation Facebook Offers Now Here – At A Cost

I have been advocating the use of Facebook Offers since they were released to selected Facebook Pages in April. I have used them for several of my retail clients and found their viral nature to be work extremely well. The original Facebook Offers were only available for Pages where the business had a physical location…

Cool Software Tool Creates Your Facebook Landing Page and Timeline Covers Instantly

If you are struggling to make money from your Facebook Page, it’s likely that your Page is missing one of the following essential items: 1. Branded Images When a potential client lands on your Page, can they tell what you can offer them? 2. Regular Posting Do you have a content creation strategy that allows…

Tips For Great Facebook Ad Images

Although outrageous and funny images can help get clicks, they do nothing to build your brand, and this is what creates lasting value on Facebook. GE are sponsoring the Olympics, so it makes sense that in order to make the most of this investment they want to evoke feelings of sport, competition and winning at…

Adding A Custom App To Your Facebook Page

Using Custom Apps to pull a webpage into your Facebook Page is one of the easiest ways to create landing pages for your ads. In this new video, I show you how to do it for FREE! Click to watch and make sure you leave a link to your own Custom App below. I’d love…

NEW FEATURE ALERT: Facebook Offers

I’ve been so excited since Facebook announced the Offers feature had arrived for Pages. This feature allows you to post offers and discounts to your Facebook Page in the form of a coupon that can be claimed by Facebook users (whether they Like your Page or not). Offering “Daily Deals” on your Facebook Page requires…

NEW FEATURE: How To Use Promoted Posts

Facebook keeps rolling out amazing new features designed to make it easier for businesses to market themselves on Facebook (and of course attract more people to advertise). The good news is the latest changes announced last week are free or cost very little to use. Promoted Posts allow you to promote a specific Facebook Post…

Make Your Facebook Ad Landing Page Work For You

An effective landing page is critical to the success of your Facebook Ads campaign, but it’s really hard to know what to include to get great results and achieve your campaign goals. There is one consistent element you should include on your Facebook Ad Landing Pages and I have demonstrated it across these three examples. Can…

5 Quick Facebook Ad Tips For Big Results

Borrow from the following 5 success tactics to skyrocket your next Facebook Ad campaign: 1. Be Conversational If it suits your brand, use an engaging Facebook-style tone in your headline and copy.       2. Use A Stand Out Image Bright colours and bold graphics can stand out amongst the many generic photo images…

The 5 Inescapable Truths About Marketing On Facebook

Want Facebook to work harder for your business? I’ve found that your marketing efforts deliver BIG dividends when you pay attention to the following 5 Truths: 1. Stay Current As we know, Facebook changes constantly. They are always working to increase activity and engagement, and never more than in the year of their IPO. This means…

Facebook Offers Roll Out

The biggest single change to Facebook Pages is now here and I’m thrilled to show you the potential of Facebook Offers for your business in this video. I’ll run through how to set one up on your Page and how to create an Ad to get even more mileage from it. Now, don’t fret if…

Keeping One Step Ahead Of Timeline – What You Need To Know

Like it or not, your Facebook Page is now in Timeline format, and you’ve probably been feeling like a fish out of water since you changed over. Aside from getting across all the image dimensions to make your Page pop, you also have to be across how the changes affect your Ad performance. Ad Click…

Make Facebook Think You’re A Big Spender

Top Facebook Ad Tip #1 Raise your campaign budget to fool Facebook into giving you more impressions straight up. This way, your Facebook Ad has the best chance of being seen and clicked on, because the more clicks you get, especially within the first couple of hours, the cheaper they will be. As I have said…

How Are You Going With All The Facebook Changes?

I know it can seem like so much to take in when Facebook makes a big change, like they did on February 29! I have been in the US this past week for Yanik Silver’s Underground Online Seminar in Washington DC, as well as a session with Fabienne Frederickson in NYC, so I have had…

Are You Paying Too Much For Facebook Likes?

It’s great to build Likes with Facebook Ads as they can grow your fan base much faster than you can do alone. But how much are your Likes costing you, and how do you know if you’re paying too much? The amount you pay for a Like from Facebook Ads can vary, and is influenced…