FB Ad Queen

Promoting Your Next Webinar On Facebook

Written on September 27, 2012 by Victoria Gibson in Campaign Management, Custom Landing Tabs, Facebook, Facebook Ad Images, Facebook Ad Testing, Facebook Pages

Webinars are becoming a much more common tool to drive sales in both online and offline businesses. It gives you a great opportunity to share some of your valuable information with a targeted audience of new and existing customers all over the world.

They can be lots of fun, but they can also be a little anxiety-inducing, especially if you’re short on attendees. You want to make the webinar a worthwhile event and reach as many potential clients as possible, and that’s why Facebook is the perfect tool to increase your attendees. In promoting your next webinar, there are a few Facebook fundamentals you want to have in place to boost your sign ups.

Firstly, create a registration landing page, preferably as a Custom Tab on your Facebook Page. This should be simple and clear and should highlight the key takeaway atttendees will get from the webinar as well as where they need to enter their details to register.

Here is an example of a Facebook Custom Tab we created for one of my clients, Dr Sara Gottfried, to promote her upcoming webinar that shows women how to overcome their hormones imbalances and feel more vital.

Setting up the tab is the first step you need to put in place, and the second step in your Facebook Marketing Plan is to create some Facebook Ads to reach a targeted audience of those most eager to hear your message.

The best type of ad to promote your webinar is a standard marketplace ad with an image, headline and copy communicating the key benefit of attending, and one that connects with the message on the Custom Tab. This gives the best possible chance of conversions as Page Post Ads can require an extra step that can impact conversions.

Here is the best performing ad of the campaign so far. We have targeted Mature Women who have Likes and Interests on Facebook that include Dr Oz, OWN Network and Dr Christiane Northrup:

Without the very important layer of Facebook Marketing, your webinar could be missing out on reaching a much wider, targeted audience, especially while you’re still growing your email list. I hope that this quick case study provides you with some food for thought on how to use Facebook to boost your webinar registrations. Feel free to ask me any questions in the comments below or over on my Facebook Page.

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Next Generation Facebook Offers Now Here – At A Cost

Written on September 20, 2012 by Victoria Gibson in Facebook, Facebook Offers, Facebook Pages, Facebook Post Ads

I have been advocating the use of Facebook Offers since they were released to selected Facebook Pages in April. I have used them for several of my retail clients and found their viral nature to be work extremely well.
The original Facebook Offers were only available for Pages where the business had a physical location that you could check in to and had over 400 Fans. Once you had access to Offers, though you could use them as often as you wanted, and best of all they were FREE.
One of the Facebook Offers I ran on a client’s Page led to over 13,000 redemptions in less than 24 Hours, it also doubled their Page Likes and drove masses of traffic in store. This was amazing leverage from a FREE Facebook feature, and I think they are a great marketing opportunity for most businesses.
Yesterday, I saw the feature pop up on my own Facebook Page and got excited that Facebook seemed to be making the feature more widespread. When I clicked on the announcement on my Page, I was disappointed to see that you can use the Offers feature once, but then you better get your credit card ready because they are charging for the privilege after that.
The good news is you can select to you Facebook Offers for an Online or Offline offer and you now have the opportunity to enter a redemption code, which was not previously available.
In this introductory phase, it appears that Facebook has a “Sale” on the price of Offers, and are showing discounted rates for placement depending on how many fans you wish to target. If you want to hit between 1,000 and 3,000 fans it is free. Keep in mind you need to have at least 400 Fans on your Page before you have access to Offers, and I’m not sure how long the discount prices will apply.
Facebook may only be rolling these out progressively, so if you don’t have this feature yet and your Facebook Page has more than 400 Fans, you should be getting it soon. Check this link for more information https://www.facebook.com/help/offers.

How To Use New Generation Facebook Offers

Go To Your Posting Space and Click Offer/Event
Select whether you want the Offer to be redeemed In Store, Online or Both
If the offer is redeemable Online, enter the web address where the offer is redeemable as well as any Redemption Code (this is a great feature for tracking and limiting offers.
Complete the Offer Basics: Upload A Thumbnail Image (90×90), Create a Headline, Offer Details and Call To Action. You will also need to fill in detailed Terms and Conditions to ensure there is no confusion for either your team or your customers. You enter a limited number of redemptions and the expiry date here.
Check the Preview and make sure it displays as you want it to, especially make sure the image displays correctly, because it automatically get resized if it is not a square. You will also get a preview of the Offer emailed to your Facebook email address, so check that this is how you expected before you confirm.
Next Step is to hit Set Budget and decide what you’d like to allocate to promoting your offer. This will depend on the number of fans you have on your Page and what your budget is. Once selected, Facebook will drip the offer out to the audience you select over 3 days, unless you check the box that says you want to promote it using Facebook Ads instead. You will need to nominate a valid credit card or Paypal address if you haven’t already set up a Facebook Ads account.

It’s not really surprising with all the pressure Facebook has on generating revenue in their IPO year that they have chosen to start charging for Facebook Offers. They do offer great viral potential and could well be worth testing.
Have you got the new Facebook Offers yet? If you’ve tried them, what kind of results did you get. I’d love to hear in the comments below.

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Cool Software Tool Creates Your Facebook Landing Page and Timeline Covers Instantly

Written on August 21, 2012 by Victoria Gibson in Custom Landing Tabs, Facebook, Facebook Pages

If you are struggling to make money from your Facebook Page, it’s likely that your Page is missing one of the following essential items:

1. Branded Images
When a potential client lands on your Page, can they tell what you can offer them?

2. Regular Posting
Do you have a content creation strategy that allows for daily posts to generate likes, comments and shares?

3. Custom Landing Page
Do you have at least one lead-generation tab on your Facebook Page?

If you’re missing any one of these elements, your Facebook Marketing strategy is fatally flawed and your Facebook Ads will definitely fail to fire.

That’s why I think it’s so critical to have resources that help you get a strong, branded Facebook presence easily.

I have been using Brian Moran’s 5 Minute Fan Page software for over a year now, and it helps me create some great Landing Tabs for my clients. In this week’s video, I give you a sneak peek into the updated tool, and show you exactly how it works and how to set up your own easy video opt-in Facebook landing page.

Click the video below to play.

In order to access the new version of this creation tool, as well as get some great free training from Brian, head on over to http://www.fbadqueen.com/5MFP.

Want to know which landing tabs convert best for Facebook Ads? For me, it has always been the simplest layout with one clear action required. So take a look at the video opt-in template in 5MFP and see how you could use it for your offer.

Got any questions? Leave them in the comments below and feel free to share this video with anyone you know who is struggling with their Facebook marketing.

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Tips For Great Facebook Ad Images

Written on August 5, 2012 by Victoria Gibson in Branding, Facebook, Facebook Ad Images

Although outrageous and funny images can help get clicks, they do nothing to build your brand, and this is what creates lasting value on Facebook.

GE are sponsoring the Olympics, so it makes sense that in order to make the most of this investment they want to evoke feelings of sport, competition and winning at The Games. So, your images may be dictated by a special promotion, like this one:

Who is your target customer? What kind of images are relevant and attractive to them? Think about what makes your offer attractive, maybe it is the feeling it gives your customers, or perhaps you can source an image of your ideal customer type if you can’t afford to shoot your own images, just like this stock photo below:

You will also want to choose images that are aligned to what you are advertising or the copy of your ad. It doesn’t always have to be literal, but there is a reason why Lexus feature a car in their ad images!

If you have a product or service that is best showed off in bigger images, then you should think about using Page Post Ads instead. These allow you to use images sized up to 404×404, and although more and more are using these and they don’t stand out as much as they first did, they are still cheaper than the regular marketplace ads you find on the right hand side of your news feed. The image below stands out for obvious reasons, but it still remains relevant to the Photo Contest it is advertising.

A more considered approach to image selection will go a long way to creating better performing ads. Leave a comment below and describe your best performing ad image and why you think it worked. I’d love to hear all about it.

Stuck for what images to use in your Ads? Book in for a One On One Coaching Session with me and we’ll set you up with some great images and ideas to get you started with a successful campaign. Click here to book yours http://fbadqueen.com/coaching.

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Adding A Custom App To Your Facebook Page

Written on July 27, 2012 by Victoria Gibson in Custom Landing Tabs, Facebook, Facebook Pages, Timeline For Pages

Using Custom Apps to pull a webpage into your Facebook Page is one of the easiest ways to create landing pages for your ads.

In this new video, I show you how to do it for FREE!

Click to watch and make sure you leave a link to your own Custom App below. I’d love to see what you’ve been creating!

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NEW VIDEO: How To Set Up A Facebook Page Post Ad

Written on June 27, 2012 by Victoria Gibson in Facebook Ads, Facebook Pages, Facebook Post Ads

If you haven’t already, you should definitely try out some Facebook Page Post Ads. In this video, I show you exactly how to set one up. Have you tried using these yet? For extra punch, try a video in the post!